Your Outsourced Marketing Director / Fractional CMO
I’m Sarah - an Outsourced Marketing Director / Fractional CMO supporting founder-led B2C companies with a marketing team, but no strategic lead. I offer flexible, senior-level marketing expertise – without the full time cost. Together we work out what you support you and your team really need, to make your marketing work harder.
Flexible support. As and how you need it.
PART-TIME | RETAINER | CONTRACT | ONE-OFF
Here's what you'll get:
A Brand That Works Harder
Stand out for the right reasons
We’ll define what sets your brand apart — and make sure it’s clear, consistent and compelling across every touchpoint. So you don’t just look good — you sell more too.
The Right Plan of Action
Strategy linked to objectives — not guesswork
Every tactic, campaign or channel will make sense. You’ll know exactly why you’re doing each thing — because it ties back to a clear goal. That means better use of time, budget, and headspace.
Fully flexible support
Exactly what you need, when you need it
Senior-level thinking
25 years’ experience, without the full-time cost
Strategic direction
Focus on the marketing that actually makes a difference
Feeling the pressure?
As MD or founder, it’s hard if you’re not confident your marketing is really working.
You’re investing time and money, but you’re not seeing a clear return.
Sales might have plateaued or even dipped.
Your team is busy — but is any of it actually doing what you need it to?
And you’re missing the data or insight to know what’s working.
And when there’s no senior marketer in place, that responsibility falls to you — yet another thing on your plate.
And if marketing isn’t your background, it’s easy to feel unsure, second-guess decisions, or simply put it off.
Why work with an Outsourced Marketing Director?
Because sometimes you need senior-level marketing thinking — but not on a full-time basis.
With me, you get a flexible, experienced Marketing Director who can step in when you need direction, leadership, or just a fresh pair of eyes on what’s working (and what’s not).
I bring over 25 years of hands-on experience leading marketing teams, setting strategy, and turning plans into action — without the cost or commitment of a full-time hire.
I’ll work with you to shape what support looks like, so it fits your business and your budget.
No risk. No long contracts. Just clear thinking, leadership and support you can trust, and marketing that actually follows a well-thought out plan
Sense-check your current marketing strategy
Reviewing what’s in place, what’s working, and what’s wasting time
Review & agree the key marketing priorities
Making sure your marketing is supporting the business goals
Gather & analyse the data that matters
Turning reporting into insights you can actually act on
Make sure internal teams & agencies are aligned
So everyone is working towards the same objectives
Coaching and guiding your team, if needed
Helping marketers at every level work smarter and grow in confidence
Helping bridge the gap with the senior leaders
Ensuring your board, marketing, and sales are aligned
Keeping things moving, evolving and relevant
Challenging the thinking, asking the right questions, and keeping delivery on track
How I help businesses like yours
I work as your Outsourced Marketing Director — bringing senior marketing leadership to businesses that need clarity, direction, and better results from their team and activity.
You don’t need another agency or more noise. You need someone to join the dots, steer the plan, and make sure marketing is actually moving the business forward.
How we’ll work together
1
I get to know your business – inside and out
I’ll take a fresh look across your product, pricing, customer experience and marketing, bringing an outside perspective to spot gaps, strengths and opportunities for growth.
2
Spot the hidden growth opportunities
Whether it’s a better route to market, refining your brand message, or finding new customer segments, I’ll identify the ideas with real commercial potential.
3
I’ll put together a plan that makes sense
You won’t be left with a vague strategy or a 42-point checklist you’ll never get round to.You’ll get a clear, tailored marketing plan with defined projects and next steps, so you and your team can focus on the right things, in the right order.
Who I work with
I work with ambitious, founder-led B2C brands — often in skincare, wellness, food & drink, gifting or lifestyle — where there’s a strong product, a loyal customer base, and real potential to grow.
These are businesses doing well, and with huge potential— but without senior marketing leadership, things don’t necessarily move as quickly as they could.
That’s where I come in.
I help steer in-house marketing teams, bring clarity to decision-making, and make sure the day to day marketing actually supports the bigger picture.
Insights That Drive Growth
Why me?
With 25+ years of marketing experience, and the last 10 spent working directly with businesses like yours, I hit the ground running from day one.
I know what it’s like when marketing feels like it’s costing more than it’s returning. I also know how to fix that — with practical strategy, focused execution and the kind of leadership that gets the job done without the waste.
I work as part of your team, not just a consultant on the sidelines. My job is to help you steer the strategy, focus on what matters, and complement the people you already have.
You get experienced marketing direction, without the cost or risk of a full-time hire.
Client Reviews
Sarah brought new ideas, creative thinking and a breath of fresh air to the office. During her time at Roberts, we had a number of projects to deliver to which she was fully involved in the process. I would have no hesitation in recommending Sarah
Diane Fuller, Sales & Marketing Director, Roberts Radio
CONTRACT | SUPPORT FOR 2 YEARS OF D2C MARKETING
Client Reviews
Sarah's under the hood of the business, asking all the challenging questions and helping us find answers that drive growth. She's already brought clarity, structure and focus to our marketing, identifying quick wins and helping us think about the medium term.
Sarah Harris
Founder and CMO, Vitale Healthcare
Client Reviews
Sarah’s services were employed to help give our marketing efforts a major overhaul. She put together a full marketing plan for the business which she helped implement. We are now in a much stronger position to communicate with our clients, because of the steps she has put in place.Sarah is both creative and dynamic and I would recommend her services to anyone considering improving their marketing approach.
Tim Terry
Founder & CEO Superstars