Why (and When!) you might need an Outsourced Marketing Director

If you’re an MD or CEO with a small marketing team, chances are you’ve had some of these thoughts:

• “We’re doing stuff… but is it working?”

• “We need a plan — not just more content.”

• “I want someone who sees the big picture.”

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These are the signs your business may be outgrowing the current setup — and where an Outsourced Marketing Director can make a difference.

Here’s when it makes sense to bring someone in:

• Your business is growing fast, but marketing hasn’t kept up.

• You’ve invested in marketing, but can’t see what’s delivering ROI.

• Your team has great doers, but lacks senior direction.

• You need to connect marketing activity to sales results.

• You're launching a new product, pivoting channels, or shifting your strategy.

  
  

What I bring isn’t just structure and oversight — it's momentum, clarity, and joined-up thinking.

In my work with D2C companies, one of the biggest challenges I see for MDs is the disconnect. The marketing team is doing their thing, sales are doing theirs, and the board is left wondering how it all fits together.

An Outsourced Marketing Director brings that alignment — without the commitment of a full-time hire.

You get senior marketing leadership at a pace and cost that suits your business. And you get a fresh pair of eyes to ask the right questions, challenge assumptions, and help your team thrive.