What does an Outsourced Marketing Director actually do?

Think of it as a hybrid between strategy, leadership, and commercial marketing know-how — tailored to your business.

Depending on your needs, I might work with you:

• 1–2 days per week on a retainer — leading marketing strategy, mentoring your team, attending board meetings.

• Project-based — rebranding, launching a new product, mapping out a D2C strategy.

• Ad-hoc deep dives — analysing performance, fixing the cracks, finding where growth is hiding.

  
  

Here are some real examples of what that looks like in practice:

• Aligning the marketing strategy with board-level business goals, giving CEOs visibility on what’s working and why.

• Working with the marketing team to simplify their reporting, so activity is focused on results (not just outputs).

• Repositioning a brand to resonate with new B2B audiences, while keeping D2C sales strong.

• Creating a launch plan for a new product line, including messaging, assets, email flows, and retail comms.

• Helping a founder make the case for marketing investment by mapping out ROI, budget priorities, and growth projections.

  
  

This role flexes to meet your business where it is — and helps move it forward.

For many MDs of D2C businesses, especially those navigating multiple sales channels or shifting strategies, your biggest challenge isn't the doing - it's being confident you're doing the right thing!

You don’t need another generalist. You need a senior partner who can join the dots, cut through noise, and make sure marketing is delivering on what matters most: growth.