What is an Outsource Marketing Director / Fractional CMO

An Outsourced Marketing Director is more than someone who oversees your campaigns or manages a few freelancers. It’s a senior strategic partner embedded in your business — someone who connects the dots between your marketing activities and your commercial goals.

For MDs and CEOs of product-based businesses, particularly those in D2C with lean in-house teams, marketing can feel disjointed. There’s effort, but is it delivering results? There’s activity, but is it aligned to the bigger picture?

That’s where I come in.

As an Outsourced Marketing Director, I bring strategic thinking, clarity and leadership — without the overheads of a full-time senior hire. I bridge the gap between your boardroom vision and your marketing execution, ensuring your efforts are targeted, measured, and delivering ROI.

This isn’t just marketing management. It’s about:

• Senior-level insight: I sit alongside your leadership team, translating business goals into focused marketing strategies.

• Data-informed decisions: I bring visibility to what’s working (and what’s not), helping you invest your time and budget wisely.

• Customer focus: I ensure your brand, messaging and campaigns are rooted in what your customers actually care about — not just what the team thinks they do.

I've worked with founders scaling up, established businesses pivoting online, and

marketing managers craving clarity and support. I offer more than a plan — I bring momentum.

Whether you’re launching a new product, tackling retention, or need help turning insight into action, I bring a proven track record of aligning marketing with growth.

Because good marketing isn’t just goo to have - it's essential for short term performance and brand longevity.