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Active Silver

CASE STUDY

"With Sarah’s help we’re on track toachieve our goal of doubling our D2Cbusiness in the next two years.”

Sarah provided the expertise to help Active Silver move forwards. She planned quarterly strategy days with Lucy and Dick to make a detailed examination of their business. Taking a different theme at each strategy meeting, Sarah helped Active Silver to look across the customer journey and experience. Together they identified ways to optimise conversion rates and increase repeat purchases. The brand now enjoys 40% repeat purchase month-on-month, average order values are up, and a rebrand reflects thequality of Active Silver.

For three years (and counting), Sarah hassupported Active Silver with their growth,holding regular strategy days and homing in onthe need to elevate the brand position. Sarahprompted an in-depth look across the brand,messaging and values, and helped Lucytranslate these into a strategy for developingthe business.

Managing Director

Lucy Roberts

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