Blue Gnu
Case Study # 02
The improvements in marketing activity that Sarah helped us implement meant we won several big new contracts. It isn’t just the strategy that she creates for us, but it’s the accountability she brings, too. Sarah is on hand whenever we need help, which is fantastic.
Elaine Gosden
CEO
CEO Elaine Gosden and her team were so focused on delivering for theirclients that Blue Gnu’s business strategy became neglected. But with thehelp of Business Development Specialist Sarah Badcock, Elaine now has aneye across all areas of the business, and can attract the clients whosevalues and priorities align with her own.
CEO Elaine Gosden grew Blue Gnu from a one-manband to a team of 12. Like many a successful business owner she still loved to be hands on, delivering for her clients despite being the boss. With such passion for training and development, it was easy for her to get caught up in the ‘doing’rather than taking a step back to manage the business.
Elaine realised the bigger picture wasn’t being addressed, so she brought Business Development Specialist Sarah Badcock on board to help take things in hand. At the heart of the support Sarah gave was an initial deep-dive strategy session, followed by regular quarterly reviews to look at what needed to be improved across the business. From marketing strategy to figures, goals and values, Sarah left no stone unturned in helping Elaine develop the Blue Gnu business.