For four years (and counting), Sarah has supported Active Silver with their growth, holding regular strategy days and homing in on the need to elevate the brand position. Sarah prompted an in-depth look across the brand, messaging and values, and helped Lucy translate these into a strategy for developingthe business.

Sarah provided the expertise to help Active Silver move forwards. She planned quarterly strategy days with Lucy and Dick to make a detailed examination of their business. Taking a different theme at each strategy meeting, Sarah helped Active Silver to look across the customer journey and experience. Together they identified ways to optimise conversion rates and increase repeat purchases. The brand now enjoys 40% repeat purchase month-on-month, average order values are up, and a rebrand reflects the quality of Active Silver.

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